Blog Post #3: Dick’s Sporting Goods
Content Strategy
I think we can all agree to this
that when it comes to shopping these days it is all done online. The internet, or the World Wide Web, whatever
you really want to call it helps people find a specific product that their
looking for and what company’s offer that product. Dick’s Sporting Good’s message, or in other
words “mission”, “Is to be recognized by our customers as the #1 sports and
fitness specialty onmi-channel retailer that serves and inspires athletes and
outdoor enthusiasts to achieve their personal best through the relentless
improvement of everything we do.” Dick’s
Sporting Goods offer many variety of products and brand names in their many
store locations and on their website.
They don’t just offer their specific brand but they give their customers
the options to buy different brands that meet their needs and wants. They want to give their customers options and
not stick to one specific product or brand name.
Dick’s Sporting Goods does offer
platform-to-platform. The different
platforms that Dick’s Sporting Goods offer are; Twitter, Facebook, their
website, Pinterest, YouTube, Google Plus, and their mobile app. They just announced recently that they have
Snapchat and a Periscope accounts so that their followers can get a deeper
inside look into their company. On their
Twitter and Facebook account they announce what they are going to do on
Periscope, they talk about what they sponsor, certain charity events that they
are a part of or what they are bringing awareness to, and they also promote
products that they are releasing or what current products that they have. Dick’s Sporting Goods is very “Social Media”
company. They are constantly saying or
doing something on social media to help spread the word about their company and
the products that they offer.
Dick’s Sporting Goods believes in
four specific things;
1.
Driven – We play to win
2.
Committed – We believe in relentless improvement
3.
Skilled – We are focused, and precise
4.
Passionate – We live for our sport, our team,
and our community
“Believed that sports play a
vital role in teaching our children fundamental values like a strong work
ethic, teamwork and good sportsmanship”(dickssportinggooods.jobs). Dick’s Sporting Goods also excels at price,
selection of products/brands, and how easy they are. They want to be that store that anyone can go
to. Everything they offer in their store
or online is a sport to them or a passion to their customers. They like giving their customers not just one
brand to select from but from many.
Also, using the social media platforms that they use helps give them that exposure and helps
them stay on top on all the latest trends and just exactly what people are
looking for these days.
They definitely use the content
strategy and value propositioning for selling.
Their consumers are following the company on every platform that they
use and constantly shop at their locations or online. Plus, they offer discounts and even a credit
card to where you can earn points for your advantage, which is awesome!!
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