Blog Post #2:
Dick’s Sporting Goods
Dick’s Sporting Goods
digital tools that they use to help promote their company are;
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Facebook
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Twitter
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Pinterest
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YouTube
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Google+
Dick’s Sporting Goods is, as of
2015, is ranked at number 393 in the Fortune 500 list and is listed at the same
number in the Fortune 1000 list for the same year (hoovers.com). Dick’s Sporting Goods has about 690 stores in
about 45—plus states. What makes this
company unique and really successful is that they offer many different apparel
brands besides their own. They offer
different variety of sports and activity wear that even includes shoes! Some of
the brands that they carry are; NIKE, Adidas, Ativa, Walter Hagen, Top-Flite,
and now they just allowed Carrie Underwood’s workout clothing line into their
stores. Dick’s Sporting Goods also has
and operates over more than 75 Golf Galaxy stores in roughly 30 states. They also have 10 Field & Stream and
three True Runner stores. In 2017, Dick’s
Sporting Goods will no longer partner with EBay. They are going in a different direction and
taking control of their e-commerce. They
want to sell their primary platform site to its own platform by January of 2017
(zdnet.com). By doing this, Dick’s
Sporting Goods will improve their profit margins because it will pay less to EBay
Enterprise in fees. This is pretty cool
because Dick’s Sporting Goods already succeeds in a lot of things but they want
their technology and their e-commerce to improve as well. The graph below will
give you a better understanding of what I am talking about. All in all, big changes are coming for Dick’s
Sporting Goods within this year and it will be for the better or it could be a
decline in sales. You never know until
you take a risk that is worth taking.
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